By Rachel Ligon | Digital Marketing Strategist, Speaker & Founder of Adorn Boss Business Academy
​UPDATED April 21, 2025

If the past few years have taught us anything, it’s that financial freedom, flexibility, and fulfillment are not optional—they’re essential. More professionals are walking away from traditional careers and looking toward digital entrepreneurship as the path to reclaiming their time and purpose. But with so many tools, trends, and tactics online, most aspiring business owners find themselves stuck in information overload and self-doubt.

Let me say this clearly: You don’t need a massive audience, perfect branding, or 6 months of planning to start your online business. You need a clear, proven strategy.

Here’s how I help my clients—from coaches to content creators, service providers to speakers—go from confused to consistent in 30 to 90 days.

The first step to getting paid is understanding your purpose and your people.
Ask yourself:
What comes naturally to me that others ask for help with?
What specific transformation can I help someone achieve?
What kind of work would still feel fulfilling years from now?

This is what I call your Assignment in my proprietary A.D.O.R.N. Method—a 5-step framework I created after spending over $50,000 learning from top industry experts and streamlining it into something purpose-driven and profitable. You can explore the method here: Watch on YouTube

Don’t let perfectionism paralyze you.
Your first offer doesn’t need to be a 12-week coaching program. It could be a 1-hour workshop, a downloadable guide, or a done-for-you service. The key is solving one real problem your audience is already struggling with.

Start small. Sell smart. Then scale.

A funnel is just a system that captures interest and turns it into income.
For most of my clients, we start with three pages:

An opt-in page to collect emails.
A sales page to present the offer.
A checkout page that delivers and confirms the purchase.

You can use tools like ClickFunnels or Systeme.io, and many of my clients set this up in just one weekend.

It doesn’t matter how good your product is if no one sees it.
I teach my clients how to create short-form content (Reels, TikToks, LinkedIn posts) that positions them as the expert and solves micro-problems to attract ready buyers.

Remember, people buy from people who get them.

Every month, we look at your analytics to track what's working. Is your content leading to clicks? Are people opening your emails? This data helps you make decisions from strategy, not emotion.

In months 2 and 3, you’ll start stacking your offers (low-ticket, core, premium) and automating with email sequences. It’s not just about making money; it’s about making sales consistently—so you can leave your 9-to-5 confidently, not recklessly.

According to HubSpot’s 2024 Marketing Trends Report, short-form video, email marketing, and digital products remain top-performing strategies for small business growth.

And with platforms like Instagram, YouTube Shorts, and TikTok prioritizing educational content—your ideal clients are already online, searching for the exact value you can provide.

But they can’t find you if you don’t start.

Rachel Ligon is a former NBC/ABC News Producer who has worked behind the scenes with global brands including Disney, Tyler Perry Studios, and Amazon Studios. Now a full-time entrepreneur, she
teaches others how to thrive under pressure and communicate with confidence through her G.O. L.I.V.E. framework—a high-performance method taught in corporate keynotes and her flagship Adorn Boss Business Academy.

If you’re a future speaker, coach, digital creator, or service provider ready to finally quit your job and build a business that aligns with your purpose—this is your moment.

Want to learn more? Book a free marketing strategy session to create your 6-month exit plan today.

​​​​​​​For press inquiries or speaking engagements, contact speakerrachelligon@gmail.com